Bulk Export Types
All users have access to a pre-defined set of reports which are identified by a type. You may use the value listed in the Export Type
column in the Create Export Job endpoint.
| Export Type | Description |
|---|---|
| TACTIC_PERFORMANCE | An export of Clicks, Impressions, and Spend per day for the last 30 days for all tactics |
| DISPLAY_TACTIC_ACCOUNT_PERFORMANCE | An export of clicks, impressions, and spend per account per tactic for the last 30 days. |
Daily Tactic Performance
Report Type: TACTIC_PERFORMANCE
Recommended Execution Schedule: Daily or weekly
This report contains clicks, impressions, and spend per tactic per day for the last 30 days.
Data is encoded in the file in CSV format following: https://tools.ietf.org/rfc/rfc4180.txt with a header row containing the columns listed below:
| Column | Description |
|---|---|
| utc_date | The UTC day in which the stats occurred |
| tactic_id | A unique identifier for this tactic |
| tactic_display_name | The name of the tactic at the time of export |
| total_clicks | Count of the number of clicks on this day for the tactic |
| total_impressions | Count of the number of impressions on this day for the tactic |
| total_spend | Sum of the total spend for this tactic |
| total_devices_impressed | The number of unique users shown ads for this tactic |
Terminus Display Tactic Account Performance
Report Type: DISPLAY_TACTIC_ACCOUNT_PERFORMANCE
Recommended Execution Schedule: Daily or weekly
This report contains clicks, impressions, and spend per account per tactic for the last 30 days.
Data is encoded in the file in CSV format following: https://tools.ietf.org/rfc/rfc4180.txt with a header row containing the columns listed below:
| Column | Description |
|---|---|
| tactic_display_name | The name of the tactic at the time of export |
| account_name | The most recently imported name of the account |
| domain | The domain associated to the account |
| total_clicks | Count of the number of clicks on this day for the tactic |
| total_impressions | Count of the number of impressions on this day for the tactic |
| total_spend | Sum of the total spend for this tactic |
| total_devices_impressed | The number of unique users shown ads for this tactic |
| total_visits | The number of unique visitor sessions associated with this account |
| unique_visitors | The total number of unique visitors associated with this account, potentially across multiple sessions |
| total_page_views | The total number of tracked page views associated with this account |
| first_visit_date | The first visit date for this account within the report time window |
| last_visit_date | The last visit date for this account within the report time window |